Responsibilitie(s):

• 1. Public Relations
  - Implement an integrated media strategy to engage with and shape audience perception of our brands across all stakeholder level
  - Shape public perception of the brand through content creation such as press releases, interviews, etc; media monitoring and media engagement
  - Engage local and regional ranking authorities
• 2. Content Writing & Management
  - Prepare a long term plan for content development, including standards and guidelines based on HH’s strategic business goals
  - Create and execute a content audit plan to ensure content data (online and offline) is current and accurate
  - Oversee and manage the content presented on HH Group alongside working with a cross-departmental team to maintain & develop the master content calendar
  - Place op eds, memos, newsletters and other communication tools on globally ranked media channels to promote the brand to specific audiences
  - Draft engaging articles using SEO guidelines to optimise content for the website
• 3. Media Relations & Media Management
  - Create initiatives to increase our engagement with leading regional and global journalists, platforms and media community to keep them engaged and involved, and increase our media allies
• 4. Internal Communications
  - engage internal audience through a variety of initiatives to keep them informed, engaged and involved
  - Manage the Internal Newsletter ensuring groupwide participation
• 5. Quality Assurance
  - Manage the editorial and quality assurance process with internal & external content creators
  - Ensure consistent look and feel by promoting uniform fonts, formatting, icons, images, templates and layout; create templates to assist content consistency
  - Develop, implement and enforce content policy, procedures, standards and its appropriate use
• 6. Digital Media / Email Marketing
  - Influence perceptions strategically within the online community to build affinity, bridging external communications to the group. (Directing emails, request/complaints and general messages from the online space to the appropriate channels within the group)
  - Ensure content is shared daily on LinkedIn, Instagram, Twitter and Facebook; Track analytics on media channels after events
  - Refer traffic from social media platforms to website and ensure that all websites, Wikipedia pages are monitored, maintained and updated
  - Plan, optimise, implement and analyse organic search engine marketing activities
• 7. Media Monitoring
  - Monitor traditional media channels to highlight positive sentiment and tackle crisis as it happens
  - Scan for media leads that advise on new trends and developments that affect the group brands

Qualification/Experience Requirement(s):

• BSc in Journalism/Mass Communication/ Marketing/ Media
• 3-4 years experience functioning in the described responsibilities OR in a similar role within a PR/Marketing Agency
• Digital Media Marketing Skills
• Creative Writing