Communications Executive

Heirs Holdings Ltd

This role is responsible for developing and coordinating the planning, execution, maintenance, and accessibility of all HH Group owned and generated content & content related services in order to achieve brand recall in association with business success; business turnaround track record, strong corporate governance and human capital.

Responsibilitie(s):

  • 1. Public Relations
    - Implement an integrated media strategy to engage with and shape audience perception of our brands across all stakeholder level
    - Shape public perception of the brand through content creation such as press releases, interviews, etc; media monitoring and media engagement
    - Engage local and regional ranking authorities
  • 2. Content Writing & Management
    - Prepare a long term plan for content development, including standards and guidelines based on HH’s strategic business goals
    - Create and execute a content audit plan to ensure content data (online and offline) is current and accurate
    - Oversee and manage the content presented on HH Group alongside working with a cross-departmental team to maintain & develop the master content calendar
    - Place op eds, memos, newsletters and other communication tools on globally ranked media channels to promote the brand to specific audiences
    - Draft engaging articles using SEO guidelines to optimise content for the website
  • 3. Media Relations & Media Management
    - Create initiatives to increase our engagement with leading regional and global journalists, platforms and media community to keep them engaged and involved, and increase our media allies
  • 4. Internal Communications
    - engage internal audience through a variety of initiatives to keep them informed, engaged and involved
    - Manage the Internal Newsletter ensuring groupwide participation
  • 5. Quality Assurance
    - Manage the editorial and quality assurance process with internal & external content creators
    - Ensure consistent look and feel by promoting uniform fonts, formatting, icons, images, templates and layout; create templates to assist content consistency
    - Develop, implement and enforce content policy, procedures, standards and its appropriate use
  • 6. Digital Media / Email Marketing
    - Influence perceptions strategically within the online community to build affinity, bridging external communications to the group. (Directing emails, request/complaints and general messages from the online space to the appropriate channels within the group)
    - Ensure content is shared daily on LinkedIn, Instagram, Twitter and Facebook; Track analytics on media channels after events
    - Refer traffic from social media platforms to website and ensure that all websites, Wikipedia pages are monitored, maintained and updated
    - Plan, optimise, implement and analyse organic search engine marketing activities
  • 7. Media Monitoring
    - Monitor traditional media channels to highlight positive sentiment and tackle crisis as it happens
    - Scan for media leads that advise on new trends and developments that affect the group brands

Qualification/Experience Requirement(s):

  • BSc in Journalism/Mass Communication/ Marketing/ Media
  • 3-4 years experience functioning in the described responsibilities OR in a similar role within a PR/Marketing Agency
  • Digital Media Marketing Skills
  • Creative Writing

Summary

Job ID

487

Job Title

Communications Executive

Company

Heirs Holdings Ltd

Location

Lagos

Department/Function

Communications

Job Level

Experienced (Non-Manager)

Job Type

Full Time

Minimum Qualification

B.SC

Preferred Years of Experience

3

Application Deadline

-51 day(s)