Responsibilitie(s):

• Develop and execute effective go-to-market marketing and guerrilla campaigns to promote each product of focus with the outcome of achieving product uptake goals and awareness.
• Develop and execute effective brand marketing campaigns to drive overall brand awareness for Heirs Insurance Group.
• Develop and manage the overall marketing budget of products and Regions in your portfolio to achieve identified goals.
• Execute product launches working with a cross-functional team.
• Act as a product evangelist to build awareness and understanding.
• Partner with the revenue units to boost product visibility and achieve product uptake.
• Digital Marketing: Develop and execute digital marketing campaigns to amplify awareness and uptake of products and services.
• Develop and execute strategic internal and external communications initiatives to position HIG appropriately including media parleys, press release creation and others.
• Actively build and manage relationships with traditional and digital media representatives to propagate brand HIG positively to the public.
• Develop and present quarterly reports consisting of in-depth product performance research, target audience profiling and analysing product uptake and customer behaviour.
• Develop and present quarterly reports on the effectiveness, positioning and reach of HIG’s communications initiatives against its competitors.

Qualification/Experience Requirement(s):

• A Bachelors’ degree from a in Marketing, Business, Digital, or in any relevant
  discipline.
  
• 5 years’ cognate experience