Digital Media/Content Executive

Heirs Holdings Ltd

The Digital Media & Content Executive will oversee the digital marketing strategy for Heirs Holdings. The person will work within the MCC department across all disciplines to develop multi-channel digital marketing and media strategies and execute tactics across various channels i.e. email, video, web, mobile, and audio.


  • Listening: News monitoring for relevant company keywords, seek insights and identify buzzing news on-line directly related to the Foundation
  • Advocacy: Influence perceptions strategically within the on-line community to affect attraction, bridging external communications to the group. (Directing emails, request/complaints and general messages from on-line to the appropriate channels within the group)
  • Manage social media campaign day to day activities
  • Refer traffic from social media platforms to website
  • Ensure content is shared daily on LinkedIn, Instagram, Twitter and Facebook
  • Ensure relevant social media activations are engaged- webinars, live tweets
  • Ensure influencers are engaged during campaigns
  • Develop SM strategies for different campaigns
  • Develop monthly Social Media content calendar
  • Research relevant topics and draft content to be shared on social media, crediting the source.
  • Develop engaging content from in house events and activities
  • Respond to social media queries related to the brand or specific brand campaigns
  • Supports communications- research, administration
  • Produce weekly & monthly reports including daily reports for recently launched campaigns
  • Archive all digital assets of HH including photos, audio, text and video content and manage the database for all requests for assets
  • Track analytics on media channels after events
  • Make recommendations based on findings from the social media analytics
  • Carry out competitive analysis for the different brands
  • Support Social media innovation by searching for new ways to reach target audience
  • Establish digital buying best practices
  • Plan, optimize, implement and analyse organic search engine marketing activities
  • Ensure that all websites, Wikipedia pages are monitored, maintained and updated

Qualification/Experience Requirement(s):

  • At least 2 years’ experience in a marketing and corporate communication job function
  • Certification in Chartered Institute of Marketing (CIM) is desirable


Job ID


Job Title

Digital Media/Content Executive


Heirs Holdings Ltd


Ikoyi, Lagos


Media monitoring, Social Media Activation, Social Media Measurement & Analytics and Digital Media

Job Level

Experienced (Non-Manager)

Job Type

Full Time

Minimum Qualification


Preferred Years of Experience


Application Deadline

4 day(s)